Assistant Professor

Subhrajita Swain

  • Name of the Faculty: Subhrajita Swain
  • Academic Title: Assistant Professor
  • Area of Expertise: Marketing Management, Digital Marketing, Strategic Management, Organizational Behaviour, Product & Brand Management
  • University: Regional College of Management
  • Email: subhrajita19@gmail.com
  • Research Area Interests: Consumer behaviour, digital marketing trends, AI in skill development, entrepreneurship, and startup ecosystem development.
  • Currently Pursuing PhD in Management (Marketing) – Ravenshaw University, Cuttack
  • MBA (Marketing) – Regional College of Management, Bhubaneswar, BPUT
  • B.A. (Hons.) – Ramadevi Women’s College, Utkal University
  • +2 (Arts) – R.D. Women’s College
  • 10th (ICSE) – St. Joseph’s Girls’ High School
  • Assistant Professor – Marketing, DRIEMS University (2019–Present)
  • 8 years of academic experience in management education
  • 12 years of corporate recruitment and sourcing experience
  • Worked with organizations including Reliance Telecom, LG Electronics, ICICI Web Trade, and ICICI Prudential
  • Marketing Management
  • B2B & Retail Strategy
  • Digital Marketing
  • Distribution & Product Management
  • Strategic Management
  • Entrepreneurship & Small Business Management
  • Business Law
  • Organizational Behaviour
  • Business Communication
  • Presented research paper on AI in Skill Development and Incubation at National Conference (2025)
  • Presented paper on Consumer Behaviour at International Conference organized by Sikkim Manipal University (2025)
  • Presented paper on Start-Up Ecosystem in India – Challenges and Opportunities at DRIEMS University (2025)
  • Presented paper on Digital Marketing Trends at International Conference organized by Odisha Commerce Association & Ravenshaw University (2025)
  • Actively involved in curriculum development and innovative teaching methodologies
  • Mentored students in academic planning, consulting projects, and competitions
  • Participated in FDPs and workshops on FinTech, AI, entrepreneurship, ICT in education, and publishing ethics
  • Coordinated industry partnerships, guest lectures, and executive education programs
  • Contributed to academic quality enhancement and lifelong learning initiatives

Message for The Students :

Management education is not just about gaining theoretical knowledge — it is about developing leadership, creativity, and the confidence to solve real-world challenges. Stay curious, embrace innovation, and continuously upgrade your skills to adapt to the evolving business environment. Learning becomes meaningful when you apply knowledge with purpose and passion. I encourage you to think critically, communicate effectively, and remain committed to personal and professional growth. Together, let us build a journey of learning, transformation, and success.

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