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Assistant Professor
Subhrajita Swain
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Name of the Faculty: Subhrajita Swain
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Academic Title: Assistant Professor
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Area of Expertise: Marketing Management, Digital Marketing, Strategic Management, Organizational Behaviour, Product & Brand Management
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University: Regional College of Management
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Email: subhrajita19@gmail.com
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Research Area Interests: Consumer behaviour, digital marketing trends, AI in skill development, entrepreneurship, and startup ecosystem development.
Qualifications
- Currently Pursuing PhD in Management (Marketing) – Ravenshaw University, Cuttack
- MBA (Marketing) – Regional College of Management, Bhubaneswar, BPUT
- B.A. (Hons.) – Ramadevi Women’s College, Utkal University
- +2 (Arts) – R.D. Women’s College
- 10th (ICSE) – St. Joseph’s Girls’ High School
Experience
- Assistant Professor – Marketing, DRIEMS University (2019–Present)
- 8 years of academic experience in management education
- 12 years of corporate recruitment and sourcing experience
- Worked with organizations including Reliance Telecom, LG Electronics, ICICI Web Trade, and ICICI Prudential
Courses Taught
- Marketing Management
- B2B & Retail Strategy
- Digital Marketing
- Distribution & Product Management
- Strategic Management
- Entrepreneurship & Small Business Management
- Business Law
- Organizational Behaviour
- Business Communication
Research & Publications
- Presented research paper on AI in Skill Development and Incubation at National Conference (2025)
- Presented paper on Consumer Behaviour at International Conference organized by Sikkim Manipal University (2025)
- Presented paper on Start-Up Ecosystem in India – Challenges and Opportunities at DRIEMS University (2025)
- Presented paper on Digital Marketing Trends at International Conference organized by Odisha Commerce Association & Ravenshaw University (2025)
Achievements
- Actively involved in curriculum development and innovative teaching methodologies
- Mentored students in academic planning, consulting projects, and competitions
- Participated in FDPs and workshops on FinTech, AI, entrepreneurship, ICT in education, and publishing ethics
- Coordinated industry partnerships, guest lectures, and executive education programs
- Contributed to academic quality enhancement and lifelong learning initiatives
Message for The Students :
Management education is not just about gaining theoretical knowledge — it is about developing leadership, creativity, and the confidence to solve real-world challenges. Stay curious, embrace innovation, and continuously upgrade your skills to adapt to the evolving business environment. Learning becomes meaningful when you apply knowledge with purpose and passion. I encourage you to think critically, communicate effectively, and remain committed to personal and professional growth. Together, let us build a journey of learning, transformation, and success.
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