Dr. Sarat Kumar Lenka

• Ph.D. – Utkal University, Odisha
• M.A. – Utkal University
• B.A. – Utkal University
• Ph.D Thesis: “Tourism Industry in Odisha – Prospects and Strategy for Development”
• Post Graduate Diploma in Ecology & Environment – Indian Institute of Ecology & Environment, Delhi
• Diploma in Tourism & Travel Management – Utkal University

• 35+ years of experience including 15+ years in administration and academic leadership
• Professor in Tourism Management
• Director – Institute of Hotel Management (IHM), Bhubaneswar
• Training Manager – IITTM, Bhubaneswar
• Chairman – IITTM Campus Development Committee
• Member Secretary – IITTM Academic Council
• Member Teaching and Non-Teaching Selection Committee
• Served as Faculty Member and Research Supervisor in multiple universities
• Supervised and guided multiple Ph.D. scholars in tourism and hospitality management

• Tourism Management
• Hospitality Management
• Destination Management
• Eco-Tourism
• Tourism Policy & Planning
• Cultural Tourism
• Wellness Tourism
• Hospitality Services
• Sustainable Tourism
• Travel & Tourism Operations

• Wellness Tourism in Kerala: A study on the tourist perception towards the spa/health and wellness centres
• Consumer behavioural pattern of tourists: A study on Khiching Temple consumers
• Challenges and opportunities in emerging eco-tourism in Asia and Pacific region
• Women tourism in Kerala: A study on the tourist perception towards destination image and safety
• Impact of tourism infrastructure on tourists’ preference towards wellness tourism destination in Kerala
• Economical and physiological outcomes of Hajj and Umrah distribution
• The role of IRCTC Ltd. in promoting tourism in India
• Brand architecture and image of Puri: A destination branding perspective
• Event tourism as USP for promoting tourism in Odisha
• Homestay accommodation in emerging eco-tourism destination of Kerala
• Tourism destinations perception of international tourists in Kerala
• Motivation and accompanying environmental sustainability of tourists towards Sikkim eco-tourism
• Religious trail route in Odisha: The tourism development strategy
• Status and potential of wellness tourism growth in Kerala with special reference to foreign tourists
• Impact of child abuse in cultural tourism
• Marketing challenges in cultural tourism in India: An overview
• Strategic planning and execution of rural tourism in Odisha
• Current tourism trends in contemporary India
• The essence of customer engagement and the impact of social media on tourism marketing through destination branding
• Marketing of wellness tourism in Kerala: A study on purchase behaviour of tourists
• Odia prominent souvenirs of tourism towards purchase
• Tourist & pilgrimage behaviour in Puri
• Policy planning execution of ecotourism and technology in tourism and hospitality sector

Books Published

• Assessment of Tourism Growth in Odisha: Overview & Prospective on Tourism Development
• Research Methodology in Tourism

Book Chapters Published

• Role of ICT in destination branding
• Study on wellness tourism in Kerala
• Rural tourism and community development
• Growth pattern of tourism in Odisha
• Tourism and hospitality services in Odisha
• Tourism and environment sustainability
• Tourism product development and destination management

Research Projects & Consultancy

• Study on the functioning of Tourist Police in India
• Impact assessment of rural tourism project in Meghalaya
• Study on visit of Bangladeshis to India
• Evaluation of the scheme of SPV for tourism development
• Tourism Master Plan of Chilika Lake
• Tourism and hospitality development consultancy projects
• Prepared tourism policy documents and tourism training manuals for different states

Conference Papers & Invited Lectures

• Role of ICT in promotion of rural tourism
• Social & community participation towards sustainable tourism in Indian culture
• Role of IRCTC in promotion of India’s cultural tourist trains
• Developmental approaches towards religious tourism
• Working skill development in tourism & hospitality sector
• Entrepreneurship development through tourism
• Destination branding and tourism marketing
• Tourism technology and innovation
• Tourism and wellness destination management
• Rural tourism and sustainable community development

• Tourism Policy Development
• Hospitality Training & Consultancy
• Curriculum Design & Academic Administration
• Research Supervision
• Training Program Design
• Tourism Project Consultancy
• Destination Branding & Development
• Seminar & Workshop Coordination

• Successfully completed major tourism consultancy and research projects
• Recognized expert in tourism development and hospitality management
• Delivered invited lectures at national and international conferences
• Prepared tourism policy and tourism training documents for government bodies
• Contributed significantly to tourism education and academic administration
• Guided numerous Ph.D. scholars and postgraduate research students