The career scope after a Post Graduate Diploma in Management (PGDM) in …
Associate professor
DR.Janendra Kumar Routaray
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Name of the faculty:Dr Janendra Kumar Routaray
Academic Title: Associate professor
Area of Expertise: Marketing Management & Digital Marketing
University: Regional College of Management (RCM), Bhubaneswar
Email: janendra.r@rcm.ac
Qualifications
- Ph.D. in Management, Bharathiar University, Coimbatore, Tamil Nadu (2012–2018) — University ranked 13th by MoE, NIRF.
- M.Phil. in Management, Bharathiar University, Coimbatore, Tamil Nadu (2009–2012) — University ranked 13th by MoE, NIRF.
- MBA in Management (Marketing), Indira Gandhi National Open University (IGNOU), New Delhi.
- Google Analytics Certificate for Beginners — Google Analytics Academy (Jan 2021).
- Google Certified: Fundamentals in Digital Marketing (Oct 2019).
- Diploma in Electronics and Radio Communications Engineering, Communication Training Institute, Air Force Station, Jalahalli, Bangalore (1994–1996).
- Aircraft Maintenance Engineering License Exam Paper-I & II — Director General of Civil Aviation, New Delhi (Oct 2006/2007).
- Aircraft System Maintenance Training Course on Transport Aircraft, Maintenance Conversion Flight, Air Force Station, Begumpet, Hyderabad (Jan 2004–Apr 2004).
- B.Sc., Utkal University, Bhubaneswar (1989–1992).
Experience
- International Institute of Information Technology (IIIT), Bhubaneswar-751003 (Jan 2017 – Dec 2021) — Taught subjects: Marketing Management & Digital Marketing.
- College of Engineering and Technology (CET), Bhubaneswar (Jul 2016 – Dec 2016) — Taught subjects: Marketing Management & Digital Marketing.
- College of IT & Management Education (CIME), Bhubaneswar (Jul 2014 – Apr 2016) — Taught subjects: Marketing Management & Digital Marketing.
- Indian Air Force (Jun 1994 – Jun 2014) — Associated with different operational units in various capacities; responsible for maintenance, resource planning, administration, training and development, performance monitoring, and management of assigned team.
Courses Taught
Digital Marketing & Marketing Management
Research & Publications
- A study to trace out customer’s desired level of expectation with regard to solar product and solar energy: An approach towards addressing challenges of climate change and sustainable development. Splint International Journal of Professionals (Peer Reviewed, Indexed at ProQuest, J-Gate, Indian Citation Index, ISI). Vol. 8, Issue-03, Jul–Sep 2021, pp. 253–264. ISSN 2349-6045.
- Cottage Industries & MSME in India: How it can Leverage the Benefits from Social Media Marketing? – A Study. Splint International Journal of Professionals, Vol. 8, No. 2, Apr–Jun 2021, pp. 195–200. ISSN 2349-6045.
- Webinar: Rural Entrepreneurship, School of Business, ASBM University, Bhubaneswar, 21 Sep 2021.
- Shaping a Data Science Curriculum, SAS, 02–09 Nov 2020.
- Blockchain: How it is changing Digital Marketing? Splint International Journal of Professionals, Jul–Sep 2020. ISSN 2349-6045.
- Webinar: How to earn income through Affiliate Marketing? By Prof. Seema Gupta, IIM Bangalore, 04 Jul 2020.
- Webinar: Perceived changes in Higher Education post Covid, Birla Global University, Bhubaneswar, 26 May 2020.
- Analysis of Strength, Weakness, Opportunities and Challenges ahead for successful Green Marketing with respect to Solar Products in Bhubaneswar, Odisha. Splint International Journal of Professionals, Apr–Jun 2020. ISSN 2349-6045.
- Digital Marketing: Its Impact on B2B in India — A Study. Splint International Journal of Professionals, Jan–Mar 2020. ISSN 2349-6045.
- Faculty Development Programme: Improving teaching methodology and Research, CIME, Bhubaneswar by BPUT, Odisha, 19–24 Dec 2016.
- Product Positioning Vis-À-Vis Customer Perception: Study of Maruti Suzuki Swift Car in Coimbatore. Zenith International Journal of Business Economics & Management Research (ZIRAF), Oct 2015, Vol. 5, Issue 10. ISSN 2249-8826.
- Green Marketing – Consumer Awareness: A study with special reference to Solar Products in Vadodara district of Gujarat. Zenith International Journal of Business Economics & Management Research (ZIRAF), Sep 2015, Vol. 5, Issue 9. ISSN 2249-8826.
- Faculty Development Programme: Developing Presentation Skill as an Effective Teaching Tool, Srusti Academy of Management, Bhubaneswar, 07 Dec 2014.
- Continuous Enhancement of Quality in Higher Educational Institutions. NAAC Sponsored National Conference, 30 Sep–01 Oct 2013. Published in ISBN 978-93-81430-52-1.
- Workshop on preparation of Conference Paper, FDP attended, Park College, Tirupur, 08 Sep 2012.
- Role of Banking Sector in Rural Economic Development. National Conference, 23 Sep 2011.
- Innovative Marketing Strategy: A road map for success. National Conference, 28 Jan 2011.
- Corporate Restructuring Strategy. National Conference, 29 Oct 2010.
- Faculty Development Programme: Case Writing, RVS IMSR, Coimbatore, 12 Nov 2010.
- Faculty Development Programme: Motivation towards Research, RVS IMSR, Coimbatore, 23 Mar 2010.
- Workshop: Data Analysis using SPSS, KPR School of Business, Coimbatore, 27 Mar 2010.
- Global Recession and Indian Financial Bazaar. International Conference, NIMS, Coimbatore, 18 Feb 2010.
- Successful Ethical Transformation in Branding & Advertising. National Conference, 12 Feb 2010. Published in ISBN 978-81-909150-3-8.
Achievements
- Guided two student teams of IIIT Bhubaneswar to achieve top rank in the Google Online Marketing Challenge, 2020.
- Mentored a team of students from IIIT Bhubaneswar — the first and only Indian team to secure the 11th position globally in the Top 20 of the International Digital Marketing Competition, 2020 organized by Purdue University, USA.
- Guided a group of Eighth-Semester B.Tech students (2017–2021 batch) of IIIT Bhubaneswar in their final-year B.Tech project in the area of Digital Marketing.
Message for The Students :
Marketing Management and Digital Marketing are not merely about advertising or promotion; they are about understanding human behavior, solving real business problems, and creating lasting value for organizations and society. As you embark on this journey, remember that every concept you learn — from strategy and branding to analytics and digital campaigns — is a building block toward becoming a thoughtful and innovative professional.
Stay curious, consistent, and open to learning. Ask questions, challenge ideas, and apply your knowledge in practice. Together, we will explore the principles that shape markets, the tools that drive digital transformation, and the skills that will empower you to lead with purpose.
Your journey of growth begins here, and I look forward to guiding you in becoming not just marketers, but creators of meaningful impact.
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