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Home ► RCM Insights ► rcm-legacy ► Skilled Faculties ► Faculty-Members ► Prof. Hitesh Kumar Kar

Name of the faculty: Prof. Hitesh Kumar Kar

Academic Title: Assistant Professor

Area of Expertise: Branding, Strategy, Retail, Consumer behaviour

University: Regional College of Management (RCM), Bhubaneswar

Email: hitesh.k@rcm.ac

Courses Taught

Sales and Distribution Management
Retail Management
Consumer Behavior
Corporate Strategy
Brand Management

Research & Publications

BOOK PUBLICATION, Markeing Management, Himalaya Publication House,2013,1st edition, ISBN 978-93-5142-025-5(3rd Author)
Kar,H(2023) Scopus Indexed Journal, “Decision dilemma in brand choice for cognitive and emotional consumers during pandemic”-Journal of data acquisition and processing,2023,vol 38(1),250-270,ISSN:1004-9037
Kar,H(2023) Scopus Indexed Journal, “Value chain renovation a challenge to small Allied and Agri-startups in India”- Journal of Aeronautical Material,2023,vol 43(1),1620-1633,ISSN:1005-5053
Kar,H(2023) Scopus Indexed Journal, “ A study about women entrepreneurs and their decisions Process: Observational-Journal of Harbin Engineering University,Vol43(8),753-770,ISSN :1006:7043
Kar.H(2024) Scopus Indexed Journal, “Startup cost and ecosystem a challenge to small allied and Agri. startups in India”,Journal of research &Administration Vol6(1) ,3098-3113,ISSN: 1539-1590
Kar.H(2024) Scopus Indexed Journal, “AI On Consumer Behaviour and Marketing Strategies: Author’s Perspectives with Bibillometric Study” ,Journal of Research & Administration ,Vol6(1),3642-3661 ISSN:1539-1590

Achievements

Handled a lot of consultancy and research project for various organisation.
Some of my research work have been accepted for Patent.

Message for The Students :

The world is going through unprecedented change. Challenging times like these test the strength, character and tenacity of the individual and mankind. Education should be geared, not merely for fulfilling professional aspirations, but towards a much greater Destiny, beyond Sect, Creed, Gender or Nationality. The Future calls for you, the Youth, to fulfil that higher purpose in life. ARE YOU READY FOR A CHANGED WORLD ORDER????