Dr. Prajnya Paramita Pradhan

Assistant Professor

Passionate marketing educator, researcher, and Ph.D. scholar committed to academic excellence, innovative teaching, sustainable business practices, and meaningful student development.

Ph.D. Scholar

Green Marketing & Sustainability

2+ Years

Teaching Experience

National & International

Conference Publications

Research Expert

SPSS • SmartPLS • PLS-SEM

Expertise

Marketing Management

Consumer Behaviour

Green Marketing

Digital Marketing

AI in Marketing

Brand Management

Experience

2024 - Present

2021 – Present

2017 – 2019

2014 – 2017

Achievements

Publications & Achievements

Impact of Digital Marketing on Customer Perception During Covid-19 (Omicron) Relating to Ease of Banking Transactions
Parikalpana KIIT Journal of Management, Vol. 19(1), 2023 • Cited by 5
Greener Economy for Sustainable Development Through AI Intervention: Demystifying Critical Factors
Handbook of Research on Sustainable Consumption and Production for Greener Economy, 2023 • Cited by 2
Understanding Travel Avoidance of Tourists to a Heritage Destination: Case of Puri Pilgrimage after COVID-19 Pandemic
YMER Digital, Vol. 21, 2022 • Cited by 2
Bounded Rationality and Consumer Purchase Intentions: A Study on Green Brand Preferences
Business and Economics Research Journal, Vol. 14(2), 2025
Application of Virtual Reality and Augmented Reality Technologies to Boost Technical Capabilities for Effective Learning
Augmented and Virtual Reality in Industry, Vol. 5(2), 2023
Understanding Travel Avoidance of Tourists to a Heritage Destination: Case of Puri Pilgrimage after COVID-19 Pandemic
YMER, Vol. 21(12), 2022

Ph.D. in Management (Marketing) (Pursuing)
KIIT School of Management (KSOM), KIIT Deemed to be University
2021 – Present
Master of Business Administration (MBA)
Ravenshaw University
2017 – 2019
Bachelor of Business Administration (BBA)
Ravenshaw University
2014 – 2017
Higher Secondary (Class XII)
ITER, SOA University, Bhubaneswar • CHSE Odisha
2012 – 2014
Secondary School (Class X)
Saraswati Vidya Mandir, Nalco Nagar, Angul • BSE Odisha
2012

Assistant Professor – Regional College of Management (RCM), Bhubaneswar.
Ph.D. Scholar in Marketing at KIIT School of Management, KIIT Deemed to be University.
Presented research papers at national and international conferences and published in reputed journals.
Serves as an Academic Journal Reviewer for peer-reviewed management journals.
Proficient in SPSS, SmartPLS, and PLS-SEM for quantitative research and data analysis.
Dedicated to UG & PG teaching, student mentoring, curriculum design, and innovative teaching practices.
Research interests include Green Marketing and Consumer Behaviour.
Committed to experiential learning and outcome-based education through innovative pedagogy.