Dr. Susmita Das

Assistant Professor

Dr. Susmita Das

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Name of the faculty: Dr. Susmita Das

Academic Title: Assistant Professor

Area of Expertise: Marketing And HR

Institution: Regional College of Management (RCM), Bhubaneswar

Email: susmita.d@rcm.ac

Research Area Interests: Service marketing And customer Relationship management

Qualifications

PhD- 2024, Fakir Mohan University, Balasore
Mphil- 2016, Business Management, Fakir Mohan University, Balasore
MBA-2010, Biju Pattnaik University of Technology, Rourkela

Experience

Regional College of Management, Bhubaneswar From Aug 2018-
Srusty Accademy Of Management, Bhubaneswar From Aug 7, 2023 – Sep 2024
Suddhananda School of Management and Computer Science, BBSR From 2010-2016
Gandhi Institute for Technology, Bhubaneswar From June 2017- Dec 2017
Institute of Entrepreneurship Development, (UU) From June 2021- Dec 2023
MICM, Bhubaneswar From 2021
College of Engineering and Technology, Ghatikia, BBSR From June 2016- From 2023

Courses Taught

Principles Of management
Organizational behaviour
Entrepreneurship Development
Psychology for management
Human Resource management
Marketing Management
Service Marketing
Sales and Distribution Management
Product and Brand Management
Advertising and Sales Promotion

Research & Publications

E-crm as emerging management tool for customer retention: an investigative study on select private banks in Bhubaneswar CUTM , Paralakhemundi Campus
Marketing Strategy for Customer retention Through CRM: A Study on Private banks, Educational Administration: Theory and Practice, Scopus Indexed Q4 journal, 30 No. 8 (2024), 127-137, ISSN: 1248-2403.
Enhancing Customers Relationships Management Leveraging machine learning approaches in the banking sector: An analytical Study of Selected Private Banks in Bhubaneswar, Odisha”, SMR Journal
Moderating effects of demographic on customer retention through E:CRM, A Study on select private banks in Bhubaneswar, Odisha, PRJ, an ISSN NUMBER :2149-297
An analytical Study on Consumer perception towards ECRM in select private banks in Bhubaneswar, Odisha, JETIR, ISSN. 2349-5162
Innovative CRM strategies for Customer Retention in selected private sector banks in Bhubaneswar, Odisha
Consumer Perception towards CRM in private banks in Bhubaneswar: An Empirical study in the Emerging Strong Digital Era.
Consumer as shopper: an insight towards digital marketing
Employee Engagement and Performance management.

Achievements

Best event Coordinator at Suddhananda School of Management and Computer Science, BBSR
Youth Red Cross (YRC) and National Social Services( NSS) coordinator at Suddhananda School of Management and Computer Science, BBSR and Srusty Accademy Of Management, Bhubaneswar

Message for The Students :

The world is going through unprecedented change. Challenging times like these test the strength, character and tenacity of the individual and mankind. Education should be geared, not merely for fulfilling professional aspirations, but towards a much greater Destiny, beyond Sect, Creed, Gender or Nationality. The Future calls for you, the Youth, to fulfil that higher purpose in life. ARE YOU READY FOR A CHANGED WORLD ORDER????