Assistant Professor
Dr. Susmita Das
Name of the faculty: Dr. Susmita Das
Academic Title: Assistant Professor
Area of Expertise: Marketing And HR
Institution: Regional College of Management (RCM), Bhubaneswar
Email: susmita.d@rcm.ac
Research Area Interests: Service marketing And customer Relationship management
Qualifications
- PhD- 2024, Fakir Mohan University, Balasore
- Mphil- 2016, Business Management, Fakir Mohan University, Balasore
- MBA-2010, Biju Pattnaik University of Technology, Rourkela
Experience
- Regional College of Management, Bhubaneswar From Aug 2018-
- Srusty Accademy Of Management, Bhubaneswar From Aug 7, 2023 – Sep 2024
- Suddhananda School of Management and Computer Science, BBSR From 2010-2016
- Gandhi Institute for Technology, Bhubaneswar From June 2017- Dec 2017
- Institute of Entrepreneurship Development, (UU) From June 2021- Dec 2023
- MICM, Bhubaneswar From 2021
- College of Engineering and Technology, Ghatikia, BBSR From June 2016- From 2023
Courses Taught
- Principles Of management
- Organizational behaviour
- Entrepreneurship Development
- Psychology for management
- Human Resource management
- Marketing Management
- Service Marketing
- Sales and Distribution Management
- Product and Brand Management
- Advertising and Sales Promotion
Research & Publications
- E-crm as emerging management tool for customer retention: an investigative study on select private banks in Bhubaneswar CUTM , Paralakhemundi Campus
- Marketing Strategy for Customer retention Through CRM: A Study on Private banks, Educational Administration: Theory and Practice, Scopus Indexed Q4 journal, 30 No. 8 (2024), 127-137, ISSN: 1248-2403.
- Enhancing Customers Relationships Management Leveraging machine learning approaches in the banking sector: An analytical Study of Selected Private Banks in Bhubaneswar, Odisha”, SMR Journal
- Moderating effects of demographic on customer retention through E:CRM, A Study on select private banks in Bhubaneswar, Odisha, PRJ, an ISSN NUMBER :2149-297
- An analytical Study on Consumer perception towards ECRM in select private banks in Bhubaneswar, Odisha, JETIR, ISSN. 2349-5162
- Innovative CRM strategies for Customer Retention in selected private sector banks in Bhubaneswar, Odisha
- Consumer Perception towards CRM in private banks in Bhubaneswar: An Empirical study in the Emerging Strong Digital Era.
- Consumer as shopper: an insight towards digital marketing
- Employee Engagement and Performance management.
Achievements
- Best event Coordinator at Suddhananda School of Management and Computer Science, BBSR
- Youth Red Cross (YRC) and National Social Services( NSS) coordinator at Suddhananda School of Management and Computer Science, BBSR and Srusty Accademy Of Management, Bhubaneswar
Message for The Students :
The world is going through unprecedented change. Challenging times like these test the strength, character and tenacity of the individual and mankind. Education should be geared, not merely for fulfilling professional aspirations, but towards a much greater Destiny, beyond Sect, Creed, Gender or Nationality. The Future calls for you, the Youth, to fulfil that higher purpose in life. ARE YOU READY FOR A CHANGED WORLD ORDER????
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