Visual Merchandising

VISUAL Merchandising: The New Way of Marketing

Written by, Prof. Hitesh Kumar Kar || Dept. of Marketing

The art of increasing the sale of products by effectively and sensibly displaying them at the retail outlet is called visual merchandising. Visual merchandising refers to the aesthetic display of the merchandise to attract potential buyers, prompt them to buy and eventually increase the sales of the store. In simpler words, visual merchandising is the art of displaying the merchandise to influence the consumer’s buying behaviour.

The store must offer a positive ambience to the customers for them to enjoy their shopping. The location of the products in the store has an important role in motivating the consumers to buy them. Sensible display of the merchandise goes a long way in influencing the buying decision of the individual.

The end-user will never notice something that is not well organized: instead stacked or thrown in heaps. Proper Space, lighting, the placing of dummies, the colour of the walls, the type of furniture, music, and the fragrance of the store all help in increasing the sale of the products.

Lighting is one of the critical aspects of visual merchandising. Lighting increases the visibility of the merchandise kept in the store. The store should be adequately lit and well-ventilated. Avoid harsh lighting as it blinds the customers who walk into the store.

The signage displaying the name of the store or other necessary information must be installed properly outside the store at a place easily viewable to the customers even from a distance.

The retailer must be extremely cautious about the colour of the paint he chooses for his store. The paint colour can actually set the mood of the customers. The wall colours must be well coordinated with the carpet, floor tiles or the furniture kept at the store. Dark colours make the room feel small and congested as compared to light and subtle colours.

The store must always smell good. The foul smell irritates the consumers and he would walk out of the store in no time. Use room fresheners ‘or aromatic sticks for a pleasant environment.

The merchandise must be properly placed in display racks or shelves according to size and gender. Put necessary labels (size labels) on the shelves as it helps the customers to locate the products easily. Make sure the product does not fall off the shelves as it gives a messy look.

The dummies should be intelligently placed and must highlight the unique collections, latest trends and new arrivals in order to catch the attention of the individual. The dummies should not act as an obstacle and should never be kept at the entrance of the store.

Don’t play blaring music at the store. It acts as a hindrance to effective communication and the retailer can never understand what the buyer actually intends to buy. Select the theme of the store according to the season. Red should be the dominating colour during Christmas or Valentine’s Day as the colour symbolizes love, fun and frolic. A white theme would look out of place during the season of love.

Don’t keep unnecessary furniture as it gives a cluttered look to the store.
Why Visual Merchandising?
1. Visual Merchandising helps the customers to easily find out what they are looking for.
2. It helps the customers to know about the latest trends in fashion.
3. The customer without any help can actually decide what he intends to buy.
4. It increases the sales of the store and results in an increased level of customer satisfaction.
5. The customers can quickly decide what they need and thus visual merchandising makes shopping a pleasant experience.
6. Visual merchandising gives the store its unique image and makes it distinct from others.


You might also like

About Us

Regional College Of Management (RCM College) is a Leading education provider with foremost facilities essential for the all-round development of a student.

  • Follow Us

Admission 2024

rcm, bhubaneswar



Recent Posts


  1. Fantastic site Lots of helpful information here I am sending it to some friends ans additionally sharing in delicious And of course thanks for your effort

  2. you are in reality a just right webmaster. The site loading velocity is incredible. It seems that you are doing any unique trick. In addition, The contents are masterwork. you have performed a wonderful task on this topic!

  3. Thanks to the high-quality content and the administrator’s active involvement, the site’s reputation will undoubtedly improve soon.

  4. Elissa Hodkiewicz

    I do believe all the ideas youve presented for your post They are really convincing and will certainly work Nonetheless the posts are too short for novices May just you please lengthen them a little from subsequent time Thanks for the post

  5. Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?

  6. I was suggested this web site by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my trouble. You are incredible! Thanks!

  7. Somebody essentially help to make significantly articles I’d state. This is the first time I frequented your web page and up to now? I surprised with the research you made to make this actual post incredible. Fantastic job!

  8. My cousin told me about this website, but I’m not sure if he made this message because no one else understands my issues as well as he does. Thank you; you are very fantastic.

  9. Naturally, I like your website, but you ought to edit a couple of your writings. Since many of them have grave spelling errors, it is hard for me to be honest about them. Still, I will most certainly be back.

  10. It was great seeing how much work you put into it. Even though the design is nice and the writing is stylish, you seem to be having trouble with it. I think you should really try sending the next article. I’ll definitely be back for more of the same if you protect this hike.

  11. I loved even more than you will get done right here. The overall look is nice, and the writing is stylish, but there’s something off about the way you write that makes me think that you should be careful what you say next. I will definitely be back again and again if you protect this hike.

  12. It was great seeing how much work you put into it. The picture is nice, and your writing style is stylish, but you seem to be worrying that you should be presenting the next article. I’ll almost certainly be back to read more of your work if you take care of this hike.

  13. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike.

  14. Normally I do not read article on blogs, however I would like to say that this write-up very forced me to try and do so! Your writing style has been amazed me. Thanks, quite great post.

  15. Fantastic site A lot of helpful info here Im sending it to some buddies ans additionally sharing in delicious And naturally thanks on your sweat

Leave a Comment

Your email address will not be published. Required fields are marked *