Written By, Prof. Hitesh Kumar Kar
Meta-marketing is “the synthesis of all managerial, traditional, scientific, social and historical foundations of marketing,” a term first coined by E.J. Kelly while discussing the issue of ethics and science of marketing.
Thus, Meta Marketing is an attempt to widen the horizons of marketing by covering various interrelated aspects. The web allows us to match producers’ desire for economies of scale and consumers’ desire for a variety of choices to satisfy a set of needs.
Thus we can have a meta market for a wedding (event) that includes honeymoon recommendations, sources for engagement rings, and wedding gowns. Meta market is thus, a place, where everything connected with a certain market can be found. Let’s say a car selling in a Meta market would be a website, that sells cars but you will also find car parts there, add-ons for cars, colors for cars, mechanic’s reviews, etc.
Meta Markets :
An online website such as the Maruti Suzuki website for second-hand cars which promotes the purchase of physical goods (Maruti Suzuki cars) is known as a meta market. Let’s take a look at the automobile industry. Whatever company it may be, an automobile company would involve suppliers, channels, service providers, and so forth.
Thus the meta market will bring all these buyers and sellers online in one place for one purpose only. Rather than giving multiple products to one customer, the meta market brings together different customers of the same Product.
It can also be said that the combination of various entities within the same industry can be known as a Meta market. The meta markets are on the rise because of the increase in accessibility of the internet on both computers as well as smartphones. Almost every individual in urban areas has access to the computer and the internet.
There are plans being made by the Indian government to have an internet outlet in every 2 Km of India thus making internet available to even the rural population. The factor contributing most to meta markets is the convenience of users. Nowadays you can make purchases in one click.
However, what if instead of going on eBay or Amazon which offer tons of different options, you want to go for the website that is specific to your niche itself? That’s a meta market. The meta-market helps facilitate the movement of physical goods through online mediums.
Take the example of 99acres.com – a real estate portal. It brings together buyers and sellers of real estate. Yatra.com brings together the travelers and the travel providers. Shaadi.com brings the marriage service providers and the groom/bride family together. So on and so forth.
Thus both Yatra.com and 99acres.com are meta markets for travelers and real estate respectively. Meta marketing is an approach to the study of marketing and its relationship to every aspect of life by focusing on all social, ethical, scientific, and business experiences in marketing, thus establishing a body of knowledge based on the integration of every facet of experience with the human personality.
16 Comments
I do not even understand how I ended up here, but I assumed this publish used to be great
Hello my loved one I want to say that this post is amazing great written and include almost all significant infos I would like to look extra posts like this
Simply desire to say your article is as surprising The clearness in your post is simply excellent and i could assume you are an expert on this subject Fine with your permission let me to grab your feed to keep up to date with forthcoming post Thanks a million and please carry on the gratifying work
Wonderful web site Lots of useful info here Im sending it to a few friends ans additionally sharing in delicious And obviously thanks to your effort
I had a great time with that, too. Despite the high quality of the visuals and the prose, you find yourself eagerly anticipating what happens next. If you decide to defend this walk, it will basically be the same every time.
obviously like your website but you need to test the spelling on quite a few of your posts Several of them are rife with spelling problems and I to find it very troublesome to inform the reality on the other hand Ill certainly come back again
Hi my loved one I wish to say that this post is amazing nice written and include approximately all vital infos Id like to peer more posts like this
Hello, nice post. There seems to be a problem with your website in Internet Explorer. You should check this as IE is still the most popular browser and much people will overlook your excellent writing because of this issue.
hiI like your writing so much share we be in contact more approximately your article on AOL I need a specialist in this area to resolve my problem Maybe that is you Looking ahead to see you
you are in reality a just right webmaster The site loading velocity is incredible It seems that you are doing any unique trick In addition The contents are masterwork you have performed a wonderful task on this topic
I loved even more than you will get done right here. The overall look is nice, and the writing is stylish, but there’s something off about the way you write that makes me think that you should be careful what you say next. I will definitely be back again and again if you protect this hike.
you are in reality a just right webmaster The site loading velocity is incredible It seems that you are doing any unique trick In addition The contents are masterwork you have performed a wonderful task on this topic
You’ve introduced me to a new concept today. Fascinating read!
very informative articles or reviews at this time.
Its like you read my mind You appear to know so much about this like you wrote the book in it or something I think that you can do with a few pics to drive the message home a little bit but instead of that this is excellent blog A fantastic read Ill certainly be back
Fantastic site A lot of helpful info here Im sending it to some buddies ans additionally sharing in delicious And naturally thanks on your sweat