An Approach to Market Segmentation
Written By, Dr. Hemant K. Panda || Professor and Principal Abstract Many researches addressed the importance of market segmentation. It is proved that market segments could be developed based on…
Six Sigma in Sales And Marketing: Enhancing Competitiveness
Written By, Dr. Hemant K Panda || Annjaan Daash Dr. Hemant K Panda: Professor and Principal, Regional College of Management, Bhubaneswar Annjaan Daash: Head Training and Placement, Regional College of…
A Study on Stress among Employees in Banking Industry
Written By, Dr. Sanjukta Mishra ABSTRACT For a number of years now, banks have been going through enormous changes in organization and structure. New technology and new ways of structuring…
Change Management: A Driving Force for Success Of CRM
Written By, Dr. Hemant K Panda Professor and Principal || Regional College of Management, Bhubaneswar, India Abstract: Change management is the main driving force for the success of CRM projects.…
Effective Brand Management Through Consumer Profiling Using Clustering
Written By, Dr Hemant K Panda1 || Annjaan Daash2 1Professor and Principal, Regional College of Management, Bhubaneswar, India 2Head Placement, Regional College of Management, Bhubaneswar, India ABSTRACT As corporates proceed…
The Impact of Cryptocurrencies on Indian Stock Market
Written By, Prof. Satyanath Mohapatra Abstract Cryptocurrency is one of the creative and innovative concepts of decentralized virtual currency. In India, it has emerged as a new investment destination similar…
Work-Life Balance And Employee Relationship Leading to Organisational Performance
Written By: Prof. Pragyan Paramita Das Abstract: Leadership & Employee relationships have drawn great attention from scholars in various fields in recent years. This study focuses on the analysis of…
Corporate Social Responsibility in India
Written By: Prof. Pragyan Paramita Das || HOD (HR) Every corporate has its core function or main target of earning profits. A company is considered an entity distinct from its members,…
Human Capital Management And Its Role in Organisations
Written By, Prof. Pragyan Paramita Das Introduction: In every organization human resource management is an integral part of the system. Nowadays, only HRM is not sufficient to run the organization.…
Effect of Organisational Factors on Work-Life Balance of Women Executives
Written By, Pragyan Paramita Das1 || Dr. Sumitra Murmu2 1Assistant Professor, RCM, BBSR & Research Scholar, MIR Department, Utkal University, Bhubaneswar, Odisha, India 2Assistant Professor, PMIR Department, Utkal University, Bhubaneswar,…