Marketing Specialization

Marketing Specialization @RCM

Specializing in marketing at RCM College provides students with in-depth knowledge of marketing principles, coupled with the added advantage of a reputable institution known for its industry connections and practical learning opportunities.

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"Inspire. Connect. Succeed.

Empowering Brands. Influencing Minds

Specializing in marketing is of utmost importance as it equips individuals with the skills to harness the power of personalization, automation, and omnichannel marketing, ensuring businesses stay ahead of the curve and effectively connect with their target audience. Top jobs offered after specialization in marketing are:

Course structure

1st Semester

Managerial Economics
Marketing Management
Organizational Behavior
Management Principles
Decision Science
Business Communication
Financial Accounting and Analysis
Business Law
Business Environment & Ethics

2nd Semester

Corporate Finance
Indian Financial Systems and Services
Human Resources Management
Business Research
Operations Management
International Business Fundamentals of ERP
Corporate Strategy
Entrepreneurship Development

MARKETING

3rd Semester

Consumer Behaviour
Sales & Distribution Management
Digital & Social Media Marketing Service Marketing

4th Semester

Retail Marketing
Branding & Advertisement
B2B Marketing

MORE SPECILIZATION OF RCM

The other Specializing subjects at RCM College provides specialized knowledge and practical advantages tailored to the specific field, enhancing career prospects and professional development

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Nurture talent, shape culture, and drive organizational excellence with a human resource specialization.

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OPERATION SPECIALIZATION

Optimize processes, streamline efficiency, and ensure operational excellence through an operations specialization.

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IT SPECIALIZATION

Innovate with technology, transform businesses, and lead the digital revolution through an IT specialization.