Marketing Specialization @RCM

Specializing in marketing at RCM College provides students with in-depth knowledge of marketing principles, coupled with the added advantage of a reputable institution known for its industry connections and practical learning opportunities. 

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"Inspire. Connect. Succeed.

Empowering Brands. Influencing Minds

Specializing in marketing is of utmost importance as it equips individuals with the skills to harness the power of personalization, automation, and omnichannel marketing, ensuring businesses stay ahead of the curve and effectively connect with their target audience. Top jobs offered after specialization in marketing are: 

Course structure

1st Semester

  • Managerial Economics 
  • Marketing Management 
  • Organizational Behavior 
  • Management Principles 
  • Decision Science 
  • Business Communication 
  • Financial Accounting and Analysis 
  • Business Law 
  • Business Environment & Ethics

2nd Semester

  • Corporate Finance 
  • Indian Financial Systems and Services 
  • Human Resources Management 
  • Business Research 
  • Operations Management 
  • International Business Fundamentals of ERP 
  • Corporate Strategy 
  • Entrepreneurship Development

MARKETING

3rd Semester

  • Consumer Behaviour 
  • Sales & Distribution Management 
  • Digital & Social Media Marketing Service Marketing

4th Semester

  • Retail Marketing 
  • Branding & Advertisement 
  • B2B Marketing 
MORE SPECILIZATION OF RCM

The other Specializing subjects at RCM College provides specialized knowledge and practical advantages tailored to the specific field, enhancing career prospects and professional development 

FINANCE SPECIALIZATION

Master the art of financial management and drive business success through a finance specialization.

FINANCE SPECIALIZATION

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HUMAN RESOURCE SPECIALIZATION

Nurture talent, shape culture, and drive organizational excellence with a human resource specialization.

HUMAN RESOURCE SPECIALIZATION

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OPERATION SPECIALIZATION

Optimize processes, streamline efficiency, and ensure operational excellence through an operations specialization.

OPERATION SPECIALIZATION

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IT SPECIALIZATION

Innovate with technology, transform businesses, and lead the digital revolution through an IT specialization.

IT SPECIALIZATION

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Hurry Up! Admissions Open For 2024.

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