An Approach to Market Segmentation
August 25, 2023
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Written By, Dr. Hemant K. Panda || Professor and Principal Abstract Many researches addressed the importance of market segmentation. It
Six Sigma in Sales And Marketing: Enhancing Competitiveness
August 25, 2023
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Written By, Dr. Hemant K Panda || Annjaan Daash Dr. Hemant K Panda: Professor and Principal, Regional College of Management,
Change Management in CRM: The Cornerstone of Customer-Centric Transformation
August 23, 2023
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Written By, Dr. Hemant K Panda Professor and Principal || Regional College of Management, Bhubaneswar, India Abstract: Change management is
Effective Brand Management Through Consumer Profiling Using Clustering
August 23, 2023
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Written By, Dr Hemant K Panda1 || Annjaan Daash2 1Professor and Principal, Regional College of Management, Bhubaneswar, India 2Head Placement,
Retailing in India: Challenges And Opportunities
August 11, 2023
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Written By, Dr. Hemant K Panda [Professor & Pricipal] || Annjaan Daash [Head Placement] Abstract The marketing concept means satisfying
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Regional College of Management (RCM), Bhubaneswar, the first management college in Odisha, was established in 1982. The college has been approved under section 2(f) and 12 (b) of the UGC Act. The institute has been conferred the status by UGC in the year 2009. It is the first management institute in Eastern India conferred by the University Grants Commission. The institute since its inception, developed immensely in all areas of management education.
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