DECISION DILEMMAS IN BRAND CHOICE FOR COGNITIVE AND EMOTIONAL CONSUMERS DURING PANDEMIC

ABSTRACT Covid-19 crisis has significantly altered the attitude and behavior of people all over the world. This has created a challenge for the consumers’ consumption on different categories of products.…

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As Omicron, Covid-19 Cases in India is on a Rise; Physical Classes, Exams Suspended for Odisha School & Colleges

As COVID-19, Omicron cases in India increase, various state governments including Odisha, Delhi, Maharashtra, Punjab, and West Bengal have declared to close schools, colleges as well as universities and other…

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