Collaboration for Effective Learning

Faculty Profile


DR.Janendra Kumar Routaray

  • Ph.D – in Management from Bharathiar University, Coimbatore, Tamil Nadu, 2012-2018 (The University ranked 13th by MoE, NIRF).
  • M. Phil – in Management from Bharathiar University, Coimbatore, Tamil Nadu, 2009 – 2012 (The University ranked 13th by MoE, NIRF).
  • MBA – in Management (Marketing) from IGNOU, New Delhi.
  • Google Analytics Certificate for Beginners issued by Google Analytics Academy on Jan 2021.
  • Google Certified – Fundamentals in Digital Marketing issued on Oct 2019.
  • Diploma in Electronics and Radio Communications Engineering from Communication Training Institute, Air Force Station, Jalahalli, Bangalore, 1994 -1996.
  • Aircraft Maintenance Engineering License Exam Paper-I & II conducted by Director General of Civil Aviation, New Delhi, OCT 2006/2007.
  • Aircraft System Maintenance Training Course on Transport Aircraft from Maintenance Conversion Flight, Air Force Station, Begumpet, Hyderabad, JAN2004-APR2004.
  • B.Sc. from Utkal University, Bhubaneswar, 1989 – 1992.
  • International Institute of Information Technology (IIIT), Bhubaneswar-751003 (From Jan 2017 till 31 Dec 2021). [Taught subjects like Marketing Management & Digital Marketing]
  • College of Engineering And Technology (CET), Bhubaneswar, (From JUL 2016 till 31 Dec 016). [Taught subjects like Marketing Management & Digital Marketing]
  • College of IT & Management Education (CIME), Bhubaneswar (From JUL 2014 till 30 Apr 2016). [Taught subjects like Marketing Management & Digital Marketing]
  • Indian Air Force, Was Associated with different operational units of the Indian Air Force in various capacities and was responsible for maintenance,
    resource planning, administration, training and development, performance monitoring etc., and management of assigned team. (From 28 Jun 1994 to 30 Jun 2014).

Digital Marketing & Marketing Management

  • A study to trace out customer’s desired level of expectation with regard to solar product and solar energy: An approach towards addressing challenges of climate change and sustainable development. Splint International Journal of Professionals (A Peer Reviewed Quarterly Referred Multidisciplinary International Journal), Indexed and abstracted at ProQuest, USA, J-Gate, Indian Citation Index, International Scientific Indexing.
    Vol. 8, Issue-03 July-September 2021(pp-253-264 ) ISSN 2349-6045
  • Cottage Industries & MSME in India: How it can Leverage the Benefits from Social Media Marketing? – A Study Splint International Journal of Professionals Vol. 8, No. 2, April-June 2021 (pp. 195-200) ISSN 2349-6045
  • Webinar on Rural Entrepreneurship School of Business 21 Sep 2021 ASBM University, Bhubaneswar
  • Shaping a Data Science Curriculum SAS 02-09 Nov 2020
  • Blockchain: How it is changing Digital Marketing? Splint International Journal of Professionals July-September 2020 ISSN : 2349-6045
  • How to earn income through Affiliate Marketing? Webinar 04 Jul 2020 By Prof. Seema Gupta of IIM, Bangalore
  • Perceived changes in Higher Education post Covid. Webinar 26 May 2020 Birla Global University Bhubaneswar
  • Analysis of Strength, Weakness, Opportunities and Challenges ahead for successful Green Marketing with respect to Solar Products in Bhubaneswar, Odisha Splint International Journal of Professionals
    April-June 2020 ISSN : 2349-6045
  • Digital Marketing: Its Impact on B2B in India- A Study Splint International Journal of Professionals January-March 2020 ISSN : 2349-6045
  • Improving teaching methodology and Research. Faculty Development Programme 19-24 Dec 2016 At CIME, Bhubaneswar by BPUT, Odisha
  • Product Positioning Vis-A –Vis Customer Perception study of Maruti Suzuki Swift Car in Coimbatore.
    Zenith International Journal of Business Economics & Management Research (ZIRAF). Oct 2015, Vol -05, Issue No-10 ISSN 2249-8826
  • Green Marketing – Consumer Awareness: A study with special reference to Solar Products in Vadodara district of Gujarat. Zenith International Journal of Business Economics & Management Research (ZIRAF). Sep 2015, Vol -05, Issue No-09 ISSN 2249-8826
  • Developing Presentation Skill as an Effective Teaching Tool Faculty Development Programme 07 Dec 2014 Srusti Academy of Management, Bhubaneswar
  • Continuous Enhancement of Quality in Higher Educational Institutions NAAC Sponsored National Conference 30 Sep 2013 and 01 Oct 2013 Published in ISBN 978-93-81430-52-1
  • Work shop on preparation of Conference Paper Faculty Development Programme attended 08 Sep 2012 Park College Tirupur
  • Role of Banking Sector in Rural Economic Development National Conference 23 Sep 2011
  • Innovative Marketing Strategy a road map for success National Conference 28 Jan 2011
  • Corporate Restructuring Strategy National Conference 29 Oct 2010
  • Case Writing Faculty Development Programme 12 Nov 2010 RVS IMSR, Coimbatore
  • Motivation towards Research Faculty Development Programme 23 Mar 2010 RVS IMSR, Coimbatore
  • Data analysis using SPSS Work Shop 27 Mar 2010 KPR School of Business, Coimbatore
  • Global recession and Indian Financial Bazaar International Conference 18 Feb 2010 NIMS, Coimbatore
  • Successful Ethical transformation in branding & Advertising National Conference 12 Feb 2010 Published in ISBN 978-81-909150-3-8
  • Guided two student teams of IIIT Bhubaneswar to get top rank in the Google Online Marketing Challenge -2020.
  • Mentored a team of students from IIIT Bhubaneswar the first and only Indian team to bag the eleventh position globally in the Top 20 of International Digital Marketing Competition-2020 organized by Purdue University, USA.
  • Guided a group of Eighth-Semester B-Tech Students (2017-2021 batch) of IIIT Bhubaneswar in their final year B-Tech project in the area of Digital Marketing.

A Celebration of Talent, Creativity, and Success