- Real Work. Real Outputs.
The Portfolio You Graduate With
Not simulations. Not hypotheticals. Every RCM Digital Marketing graduate leaves with 5+ real deliverables — live campaign data, dashboards, audits, and AI workflows — that interviewers actually ask about.
Program Overview
The Portfolio You Graduate With
This is not a list of things you’ll learn. This is a list of things you’ll build, run, and own. Every item below is a recruiter-visible deliverable — not a test score.
5+
Portfolio projects per graduate (minimum)
20+
Industry tools used across projects
6+
Industry certifications per MBA/PGDM student
40+
Industry roles unlocked through portfolio
Live Campaign Portfolio
What's In Your Portfolio
Each project below is something students actually build during the program — with real tools, real data, and real outcomes. These go into the portfolio they carry into placement interviews
Google Ads Live Campaign
Run a real Search + Display campaign for a local or national brand with actual spend. Students manage bidding, ad copy, Quality Score, and budget optimization end-to-end.
Google Ads
Keyword Planner
GA4
GTM
Meta Full-Funnel Campaign
Design and run awareness → engagement → conversion campaign on Meta Ads Manager. Includes Pixel setup, custom audiences, lookalike audiences, and creative A/B testing.
Meta Ads Manager
Meta Pixel
Custom Audiences
Canva
GA4 Dashboard Build
Set up custom GA4 events from scratch, configure GTM tracking, and build a full Looker Studio dashboard with funnel analysis, attribution modelling, and custom reporting for a real website.
GA4
GTM
Looker Studio
BigQuery basics
SEO Audit + Execution
Technical audit + on-page optimization + content strategy for a real website. Students implement recommendations and measure before/after traffic impact using real data.
SEMrush
Ahrefs
Screaming Frog
GSC
AI Content Workflow
Build a complete AI-assisted content pipeline using ChatGPT + Jasper + n8n. Automates content creation, scheduling, and CRM follow-up in one connected workflow.
ChatGPT API
n8n
Jasper.ai
Midjourney
Make.com
CRO A/B Test
Identify a landing page conversion issue, form a hypothesis, run an A/B test, and analyse the result to statistical significance. Includes heatmap analysis and funnel optimisation.
Hotjar
VWO
Unbounce
Optimizely basics
Full Media Plan
Create a complete media plan for a real or assigned brand — channel mix, budget allocation across Google/Meta/LinkedIn/YouTube, reach & frequency modelling, and a full implementation calendar.
Excel/Sheets
SimilarWeb
SEMrush
SpyFu
GWI
Capstone Brand Strategy
End-of-program project: Full digital strategy for a real or assigned brand. Presented to a panel of industry professionals. This is the project that gets students hired before formal placement season even begins.
All platforms
Canva
Google Slides
Notion
- Admissions Open — 2026 Batch
Shape Your Future Admissions Open 2026
Choose from 6 industry-aligned programmes designed to build real skills, real portfolios, and real careers. Applications are now open — limited seats per batch.
Available Programmes
Campaign Portfolio
The Campaigns You Run & Document
These are not classroom exercises. Each item below is a real deliverable built on real platforms, with real data — the kind that gets you hired.
| sl no. | Campaign Type | Platform | What You Do | Portfolio Output |
|---|---|---|---|---|
| 01 | Brand Awareness Campaign | Meta Ads | Create audiences, write ad copy, design creatives in Canva, run for 2 weeks | Performance report with reach, CPM, frequency analysis |
| 02 | Lead Generation Campaign | Google Ads (Search) | Keyword research, ad group structure, write 3 RSAs, set conversion tracking | Lead gen report with CPC, conversion rate, quality score |
| 03 | Retargeting Campaign | Meta + Google Display | Set up custom audiences from pixel data, create retargeting creative series | Retargeting funnel analysis — view-through vs click conversions |
| 05 | Email Drip Campaign | Mailchimp / HubSpot | Design email sequence (6 emails), write copy, set up automation, analyze opens | Email sequence performance: open rate, CTR, unsubscribe analysis |
| 06 | LinkedIn B2B Campaign | LinkedIn Campaign Manager | Target by job title + industry, run Sponsored Content + InMail | B2B campaign report with CPL and lead quality assessment |
| 07 | YouTube Video Campaign | Google Ads (Video) | Create 15-second and 30-second ad scripts, set up TrueView campaigns | Video campaign report: view rate, CPV, audience retention analysis |
| 08 | Full-Funnel Capstone Campaign | Multi-platform | Run all channels simultaneously for a real brand — awareness to conversion | Master campaign deck with P&L, ROAS, channel attribution, and learnings |
Industry Simulations
Live Integrations & Real-World Simulations
Beyond individual projects, students go through four structured industry simulation experiences that replicate the real professional environment — complete with actual stakes and industry evaluators.
- E-Commerce Growth Simulation
Simulate a D2C brand launch from zero. Define ICP, build funnel, allocate ₹1L budget across channels, set CAC targets, optimize for ROAS. Full debrief with profitability analysis.
GA4
Meta Ads
Email Marketing
D2C Strategy
- SaaS Lead Generation Sprint
Run a 2-week B2B lead generation sprint for a SaaS product. LinkedIn + Google Ads + content + email. Track MQL, SQL conversion rates. Optimize cost-per-qualified-lead.
LinkedIn Ads
HubSpot CRM
Google Ads
B2B Marketing
- Healthcare Content Marketing Sprint
Build a compliant content marketing strategy for a healthcare brand — educational content, SEO, social media — navigating industry-specific restrictions and patient trust-building.
SEO Strategy
Content Calendar
Compliance
Trust Signals
- Brand Crisis Management Drill
Respond to a simulated brand crisis — negative viral post, media pickup, falling sentiment. Develop a response strategy, create holding statements, monitor social sentiment with Brand24.
Brand24
Crisis Communication
Social Listening
ORM
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Every aspect of the RCM Digital Marketing Specialization in full detail.
Contact Info
Address:
Plot No. GD 2/12 & 13 Chakadola Vihar, Chandrasekharpur, Bhubaneswar-751023
City Office:
Directors Chamber’s, #203, Plot No. B15, 2nd Floor, Swash lane, Sahidnagar, Bhubaneswar - 751007, Odisha
Mobile:
+91 90900 80801
Toll Free:
1800 1214 357
Email:
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Regional College of Management (RCM), Bhubaneswar, the first management college in Odisha, was established in 1982. The college has been approved under section 2(f) and 12 (b) of the UGC Act. The institute has been conferred the status by UGC in the year 2009. It is the first management institute in Eastern India, conferred by the University Grants Commission. The institute, since its inception, developed immensely in all areas of management education.
