- Specialization Breakdown
Choose Your Program & Track
MBA, PGDM Plus, and BBA — each with specialized tracks aligned to 2026’s highest-demand digital marketing roles. Every track includes live projects, real tools, and industry certifications.
MBA — Digital Marketing Specialization
NAAC A+ Accredited · University Affiliated · Bhubaneswar
India’s most rigorous MBA Digital Marketing program — where you run live Google Ads, master GA4 analytics, build AI automation workflows, and graduate with a portfolio that top agencies and brands actively hire from. The MBA combines strategic depth with hands-on execution — preparing graduates for corporate marketing, brand management, and digital strategy leadership roles.
In 2026, MBA Digital Marketing graduates are expected to understand Generative Engine Optimisation (GEO), AI-powered campaign automation, full-funnel performance marketing, and data-driven attribution — all of which are built into this specialization.
4
Specialization Tracks
₹7.2L
Avg Placement CTC
₹14L
Highest Package 2025
6+
Certifications
You Graduate With
Live Campaign Data
GA4 Dashboard
SEO Audit Report
AI Workflow (n8n)
Capstone Brand Strategy
GEO Content Framework
NAAC A+ Accredited
University Degree
Live Campaigns from Sem 2
GEO + AI Marketing
2 Years · Any Graduate
4 Specialization Tracks — Choose Your Digital Marketing Career Path
A
Strategic Digital Leadership
Skills Gained
Digital brand strategy, integrated campaign management, CMO-level reporting, channel attribution, competitive intelligence, board-level marketing communication
Projects Executed
Full digital brand audit for a real company | 360-degree campaign strategy document | Quarterly marketing P&L report
Career Roles Unlocked
Brand Strategist, Digital Strategy Manager, Head of Marketing (early career), Marketing Consultant
Tools Mastered
Tableau
HubSpot CRM
SEMrush
Sprinklr
Brand24
Salary Band (India)
₹6L – ₹14L CTC (Freshers)
₹14L – ₹28L (3–5 Yrs)
B
AI-Powered Marketing
Skills Gained
Prompt engineering for marketing, AI content generation, automated lead scoring, AI-driven SEO, chatbot marketing, predictive audience modelling
Projects Executed
AI content calendar built and deployed for 30 days | n8n automation workflow for lead nurturing | AI-generated ad creative A/B test
Career Roles Unlocked
AI Marketing Consultant, Growth Automation Specialist, MarTech Lead, AI Content Strategist
Tools Mastered
ChatGPT API
Perplexity Pro
n8n
Midjourney
ElevenLabs
HeyGen
Salary Band
₹7L – ₹16L (Freshers)
C
Performance & ROI Engineering
Skills Gained
Paid search, paid social, programmatic basics, conversion tracking, attribution modelling (last-click, linear, data-driven), ROAS optimization, campaign scaling
Projects Executed
Live Google Ads campaign with ₹5,000+ budget | Meta full-funnel campaign (awareness → retargeting → conversion) | Complete attribution report across channels
Career Roles Unlocked
Performance Marketer, Paid Ads Specialist, Growth Manager, Campaign Manager, ROI Analyst
Tools Mastered
Google Ads
Meta Ads Manager
GTM
GA4
LinkedIn Ads
AppsFlyer basics
Salary Band
₹5.5L – ₹12L (Freshers)
₹12L – ₹25L (2–4 Yrs)
D
Corporate Campaign Management
Skills Gained
Media planning, agency brief writing, cross-functional team management, campaign reporting, client servicing, brand communication
Projects Executed
Full media plan for a B2C brand | Campaign brief + creative direction document | Post-campaign analysis presentation
Career Roles Unlocked
Media Planner, Campaign Manager, Account Manager (Agency), Brand Communications Executive
Tools Mastered
Media planning tools
Canva Pro
Loom
Notion
Google Slides
Salary Band
₹5L – ₹11L (Agencies)
₹8L – ₹18L (Corporate)
PGDM Plus — Advanced Digital Marketing
AICTE Approved · Industry-Updated Curriculum · Built for Agencies & Startups
PGDM Plus is the program for students who want to enter the workforce running — not walking. AICTE-approved with higher curriculum flexibility than a traditional MBA — updated every year to match exactly what recruiters need.
Built for performance marketing agencies, D2C brands, SaaS startups, and growth-first companies that hire on skill over degree pedigree. Live campaigns start from Semester 1, and the AI + automation track is deeper here than any other program in Odisha.
4
Specialization Tracks
₹8.5L
Avg Placement CTC
₹15L
Highest Package 2025
70%
Practical Component
You Graduate With
Curriculum updated annually
Live campaigns from Sem 1
Higher practical ratio
AI Workflow (n8n)
Capstone Brand Strategy
Faster agency-to-hire pipeline
AICTE Approved
Full AI & Automation Track
Growth Hacking Built-In
4 Advanced Tracks — Built for Agencies, D2C & Startups
A
Full-Funnel Performance Marketing
Skills Gained
Complete paid media management (Search, Social, Display, Video), funnel design, conversion rate optimization, A/B testing, multi-channel attribution
Projects Executed
Full-funnel e-commerce campaign — awareness to purchase to retention | CRO audit + test implementation for a real landing page
Career Roles Unlocked
Performance Marketing Manager, Paid Media Lead, CRO Specialist, E-commerce Growth Manager
Tools Mastered
Google Ads (all types)
Meta Ads
YouTube Ads
GA4
GTM
Salary Band (India)
₹6L – ₹15L (Freshers)
B
Growth Hacking & Automation
Skills Gained
Growth loops, viral acquisition mechanics, referral programme design, email marketing automation, CRM integration, product-led growth concepts
Projects Executed
AI content calendar built and deployed for 30 days | n8n automation workflow for lead nurturing | AI-generated ad creative A/B test
Career Roles Unlocked
AI Marketing Consultant, Growth Automation Specialist, MarTech Lead, AI Content Strategist
Tools Mastered
Mailchimp
HubSpot
n8n
WebEngage
Mixpanel
CleverTap
Salary Band
₹6.5L – ₹14L (Freshers)
C
Attribution & Advanced Analytics
Skills Gained
Multi-touch attribution, GA4 advanced configuration, custom dashboards, marketing mix modelling basics, incrementality testing, data storytelling
Projects Executed
GA4 custom event setup + dashboard for a real website | Attribution model comparison report | Marketing analytics presentation for C-suite
Career Roles Unlocked
Marketing Analyst, Digital Analytics Manager, Attribution Specialist, Growth Analyst
Tools Mastered
Google Ads
Looker Studio
Tableau
Excel Advanced
Python (pandas basics)
Salary Band
₹5.5L – ₹12L (Freshers)
₹12L – ₹25L (2–4 Yrs)
D
Strategic Media Planning
Skills Gained
Integrated media planning, channel mix optimization, reach and frequency modelling, media buying, competitive media intelligence, brand safety
Projects Executed
Annual media plan for a mid-size brand with ₹50L simulated budget | Competitive media intelligence report | Channel mix recommendation deck
Career Roles Unlocked
Media Planner, Media Strategist, Integrated Campaign Planner, Agency Account Director (mid-career)
Tools Mastered
SimilarWeb
SEMrush
Meta Audience Insights
Google Trends
SpyFu
Salary Band
₹5.5L – ₹12L (Agencies)
₹12L – ₹24L (Corporate)
BBA — Digital Business & Growth Marketing
NAAC A+ Accredited · University Affiliated · Bhubaneswar
India’s most rigorous MBA Digital Marketing program — where you run live Google Ads, master GA4 analytics, build AI automation workflows, and graduate with a portfolio that top agencies and brands actively hire from. The MBA combines strategic depth with hands-on execution — preparing graduates for corporate marketing, brand management, and digital strategy leadership roles.
In 2026, MBA Digital Marketing graduates are expected to understand Generative Engine Optimisation (GEO), AI-powered campaign automation, full-funnel performance marketing, and data-driven attribution — all of which are built into this specialization.
4
Specialization Tracks
₹7.2L
Avg Placement CTC
₹14L
Highest Package 2025
6+
Certifications
Two Paths After BBA
💼 Employment: ₹2.5L–₹5L CTC
🚀 Freelance: ₹20K–₹60K/month
🎓 MBA/PGDM top-up option
🏗️ Startup founder track
Open to Any Stream — Class 12
Live Campaigns from Year 1
Freelance Income Pathway
3 Years
AI Tools Included
4 Progressive Modules — 3 Years — One Complete Digital Career
1
Digital Business Foundations
Skills Gained
How the internet economy works, business models (D2C, SaaS, E-commerce, Agency), digital consumer behaviour, brand touchpoints, basic analytics
Projects Executed
Build a WordPress website | Write 10 SEO-optimized blog posts | Create a basic Meta Business Page campaign
Career Roles Unlocked
Digital Marketing Trainee, Social Media Executive, Content Writer
Tools Mastered
Google Analytics
Meta Business Suite
Google Search Console
Canva
WordPress basics
Salary Band (India)
₹2.5L – ₹4.5L
2
Content & Social Growth
Skills Gained
Content strategy, social media calendar management, short-form video (Reels/Shorts), influencer outreach basics, community management
Projects Executed
30-day social media content calendar | 5 Instagram Reels concepts + scripts | Influencer brief for a D2C brand
Career Roles Unlocked
Social Media Manager, Content Creator, Brand Content Executive
Tools Mastered
Canva Pro
CapCut
Buffer
Instagram Insights
YouTube Analytics
HeyGen
Salary Band
₹3L – ₹6L (Freshers)
3
Campaign Basics
Skills Gained
Understanding paid campaigns, ad creative basics, basic Google Ads setup, Meta Ads audience targeting, reading campaign reports
Projects Executed
₹1,000 live Meta Ads campaign | Google Ads keyword research for a local business | Campaign performance report
Career Roles Unlocked
Paid Ads Executive Trainee, Digital Marketing Associate, Campaign Coordinator
Tools Mastered
Google Ads basic
Meta Ads Manager
Keyword Planner
Canva for ads
LinkedIn Ads
AppsFlyer basics
Salary Band
₹2.5L – ₹5L (Freshers)
4
Brand Building & Entrepreneurship
Skills Gained
Personal branding, business idea validation, landing page creation, basic email marketing, startup pitch deck design
Projects Executed
Personal brand audit + improvement plan | Email marketing sequence for a product | Startup pitch deck for entrepreneurship cell
Career Roles Unlocked
Entrepreneur, Freelance Digital Marketer, Brand Executive, Growth Coordinator
Tools Mastered
Media planning tools
Canva Pro
Loom
Notion
Google Slides
Salary Band
Freelance: ₹20,000 – ₹60,000/month within 1 year
Employment: ₹3L – ₹5.5L
Contact Info
Address:
Plot No. GD 2/12 & 13 Chakadola Vihar, Chandrasekharpur, Bhubaneswar-751023
City Office:
Directors Chamber’s, #203, Plot No. B15, 2nd Floor, Swash lane, Sahidnagar, Bhubaneswar - 751007, Odisha
Mobile:
+91 90900 80801
Toll Free:
1800 1214 357
Email:
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Regional College of Management (RCM), Bhubaneswar, the first management college in Odisha, was established in 1982. The college has been approved under section 2(f) and 12 (b) of the UGC Act. The institute has been conferred the status by UGC in the year 2009. It is the first management institute in Eastern India, conferred by the University Grants Commission. The institute, since its inception, developed immensely in all areas of management education.
