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A grounded conversation about reading in an age of shrinking attention spans — and how books, coffee and community can make reading enjoyable again.

In this AA KA MA 2025 conversation, RCM Bhubaneswar sits down with the founders of BOCCA Café to talk about reading books in an age of shrinking attention spans. The discussion covers BOCCA Café’s shift from a café-library into a bookstore, its monthly book club, and its “blind date with a book” concept, where readers pick a title based only on a synopsis.
For students and young readers weighing how to build a reading habit, the conversation offers a grounded, real-world look at making books social, approachable and enjoyable again.
Each participating book is wrapped so its cover, title and author’s name stay hidden. Readers see only a short synopsis and choose based on that description alone.
The result is a simple shift: no cover judgments, no author reputation and no genre bias. Just curiosity and a commitment to discover what is inside.
Each month, BOCCA Café selects one book and brings community members and new readers together over coffee to discuss it.
The format gives readers a reason to finish a book and turns reading into a shared experience rather than a solitary chore.
Reading can be a calm, focused counterbalance to phone-driven, shrinking attention spans.
— BOCCA Café founders, AA KA MA 2025 conversation
AA KA MA – Bizz Buzz Soiree 2025 is a grand celebration organized by Regional College of Management (RCM), Bhubaneswar, bringing together entrepreneurs, students and visionaries around Odisha’s enduring spirit of trade, art and enterprise.
Inspired by the legacy of the Sadhabas who sailed their Boitas across distant seas, the 2025 edition connects cultural heritage with modern business excellence, innovation, sustainability, creativity and collaboration.
More than a trade fair, AA KA MA is positioned as a platform for empowerment, skills, meaningful connections and a shared vision of a Viksit Bharat.
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The conversation mentions accessible choices such as
Harry Potter
and
The Little Prince
. Fast-paced thrillers can also be a useful entry point for readers who want an engaging start.
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