Biswa Mohan Dash

Dr. Biswamohan Dash

Name of the faculty: Dr Biswamohan Dash 

Academic title: Associate Professor and HOD in Marketing Department 

Area of expertise: Marketing management 

University: Regional College of Management (RCM), Bhubaneswar 

mail – 

Research area interest –

Customer Relationship Management. 




17-year academic experience and 1-year industry experience. 

  • Marketing Management 
  • Service Marketing 
  • Consumer Behavior 
  • Retail Management 
  • CRM. 

Impact of CRM in increasing customer awareness; An empirical study in Odisha marketInternational journal of Arts, Humanities and Management studies, peer reviewed international   journal. Vol 1, No.6; ISSN NO-2395-0692, page 31-40, Published on June 30th, 2015; impact factor-0.32 

Awareness creation among customers by private and public insurers in Odisha market. International journal of education and humanities (Education Plus; APH publishing corporation, New Delhi) Vol.4; Number – 1; ISSN 2277-2405; page 178-184, published on 1st July 2015. 

Perception of officials towards communication channels across demographic factors in insurance sector. An international journal of education and humanities (Education Plus; APH publishing corporation, New Delhi) Vol.5; Number – 1; ISSN 2278-232x; page 247-254, published on 1st July 2016. 

Promotional effort in 21st century by insurance companiesIndian journal of scientific research (UGC Approved) Indian J sci.res14 (2):60-67, ISSN 2250-0138, Published in July 2017. 

E-CRM of insurance companies in 21st century: a study in Odisha marketBIITM Business ReviewVol.8; No 1; ISSN – 2250-1533; Page no 70-81; published in June 2017. 

Innovation and customer Relationship Management in insurance sector; An Empirical Study in Odisha Market. International journal of research and analytical review; IJRAR (UGC and ISSN Approved) Vol. 7, Issue 1; E-ISSN-2348-1269; Page no 569-576, published in March 2020 

Digital Revolution and its impact on societyInternational journal of research and analytical review; IJRAR (UGC and ISSN Approved) Vol. 7, Issue 1; E-ISSN-2348-1269; Page no 632-635, published in April 2020. 

Impact of corona virus on economy with reference to IndiaInternational journal of multidisciplinary educational Research (IJMER); Scopus indexed and UGC approved. Vol.9; issue 4; E-ISSN-2277-7881; Page no 67-75, published in April 2020 


Books Publications 

Book on Marketing Management 

B.K. Publication, Bhubaneswar.;2006Third edition; ISBN-978-93-80422-09-1 

Book (questions-answers) on Organizational Behaviour. Modern Publisher, New Delhi, 2008. 

Book on “Customer Relationship Management”APH Publishing Corporation, New Delhi; 2015ISBN-978-93-313-2570-9 

Book on Retail ManagementThakur publishers, Bhubaneswar; 2016ISBN: 978-93-86232-70-0 

Got distinction in graduation level. 

Message for The Students :

There is no substitute for hard work. To sustain and develop in this competitive world students must keep trying to acquire the knowledge and skills and by developing attitude. Especially in management education, students must be dynamic with pleasing personality which is required for every corporate recruiter.